VICE EXPERIENCES
August 2017 – The launch of Airbnb Experiences offers travelers an exciting new way to explore. Through handcrafted activities designed and led by local experts, guests are immersed into a city’s culture by the very people who help shape it. To drive awareness, Airbnb wanted to create a buzz among its core millennial audience. For young people, travel is more than just a destination—it’s about the experience. So we decided to team up with the number youth media brand in the world: Vice.
Vice is notorious for telling immersive, once-in-a-lifetime stories. Now, for the first time, travelers could experience those stories for themselves—hosted by Vice and exclusively available on Airbnb.
4 CITIES, 4 One-of-A-Kind Experiences
Lust In Translation | Paris
Guests were invited to uncover the kink in Paris, a city widely known for it’s proper, buttoned-up culture.
Coming Out Tokyo | Tokyo
Meet and greet the thriving LGTB community in Tokyo’s queer capital, Ni-chōme.
Belle of the Ball | New York
Step into the vogue scene in New York to look inside the tight-knit community known for its protective character and unapologetic vibrancy.
Township Techno | Cape Town
Escape to Cape Town to discover its loudest and best kept secret—a booming electronic music movement.
100 people, A Trip of a lifetime
The campaign launched alongside a contest that gave winners the chance to attend one of the four experiences, all expenses paid, by telling us why they were passionate about its theme. We received over 27,000 essay entries from all over the world before narrowing it down to our 100 finalists. See how it all came together in our case film below.
