LOcal Guides FILMS
November 2015 – To amplify the Local Guides program expansion launch, I created 6 videos to inspire and educate consumers on the benefits of sharing reviews, photos, and other insights on Google Maps.
ANTHEM
The main anthem video was created to celebrate our existing Local Guides community and helped drive a surge of PR that saw the video syndicated in numerous press articles, blogs, and social media.
CUTDOWNS
The 5 instructional cut-downs were created to improve user education for creator features and help our community managers respond to questions from users.
The Results
1M video views
95% user satisfaction