Instagram for Business
August 2016 – This summer I had opportunity to work with some of the best marketing minds in the world to find out how top brands are using Instagram to reach and engage consumers. After taking the plunge into the agency world to join my friends at Bokeh, I was sent on assignment to Italy, Spain, Germany, and the United Kingdom to co-produce 4 country anthem films that celebrate European brands who are making the most of the today's go-to platform for creativity and expression.
Our first stop was the UK where high-end fashion house @mulberryengland, online design retailer @madedotcom and Welsh jeans-maker @hiutdenim spoke about how they inspire and connect with their customers through Instagram.
Spanish brands and businesses are thriving on Instagram. Watch how clothing designer @mango, on-demand delivery startup @glovo_es and stationary eCommerce brand @charuca use Instagram to connect with people around the world.
In Germany we spoke to iconic car manufacturer @mercedesbenz, minimalist watch designers and lifestyle brand @kaptenandson, and surrealist artist @nois7 to find out how they inspire and connect with their customers on Instagram.
Brands and businesses in Italy are thriving on Instagram. See how eyewear brand @carrera and printing company @tonki_design inspire and connect with their customers on Instagram.