AIRBNB TRIPS


On November 17, 2016, Airbnb unveiled the most significant development in its eight year history, moving beyond accommodations with the launch of Trips – a new platform designed to bring together where you stay, what you do, and the people you meet along the way. The new Airbnb app launched the same day with three key areas: Experiences, Places and Homes, with flights and services to be added in the future.

As product marketing lead, it was my job to help introduce Trips to the world by producing the reveal film shown in CEO Brian Chesky's Airbnb Open keynote at the historic Orpheum Theater in downtown Los Angeles.

Brian then teased an exciting vision for the future of Homes with another crowd-pleasing film I produced. To our delight, shortly after the announcement, the New York Times wrote "[Airbnb] has unveiled its most ambitious endeavor yet...and the company says car rentals, grocery deliveries and even flights are in the works, further propelling Airbnb toward being a full-fledged travel company."

But that wasn't even the half of it. Only six weeks on the job, in October I got to work on a series of marketing films designed to educate and excite consumers about several new products and programs announced that day. The assets, which were developed in partnership with the talented teams at Bokeh and Koto, were leveraged for Airbnb Open keynotes, social and YouTube, paid media, and more – amassing over 10M views. Here's a selection from the twenty films we made. 

Introducing Experiences
Book unique experiences designed and led by local experts, like sushi chefs or surf legends.

Introducing Experiences – Vertical :30

Introducing Experiences – Tokyo :15

Introducing Experiences – Seoul :15

Introducing Experiences – Nairobi :15

Introducing Itinerary
Quickly add homes, experiences, or places to your schedule while you're traveling. Plan a trip ahead of time or open yourself to new adventures on the spot.

Introducing Social Impact Experiences
Contribute to a cause you care about or host in partnership with a nonprofit. 100% of what you pay goes directly to the organization.

Introducing Co-hosting 
Have extra space, but no time to host it? Let a local co-host handle all the logistics for you.

Introducing Experience Hosting
Create unique experiences around your city, and earn extra money by bringing others along. 

Introducing Connectivity
Stay in touch with your host, family, and friends while you're in Cuba. Just order a SIM card ahead of your trip and we'll mail it to you.